Steps to better user experience?
I just read about Google’s four steps to better user experience:
eCommerce project manager Graham Cooke suggested a four step plan:
* Identify the problem - where people are falling through your site using data that goes beyond your visitor numbers
* Diagnose why people are falling through by listening to customers through user groups and online surveys.
* Test solutions on your customers
* Implement
Source: http://www.travolution.co.uk/blog/2009/04/googles-four-steps-to-better-u.php
That makes total sense to me and perhaps you. The only problem is that when you are in most User Experience teams of large corporations, it usually goes like this:
* Get briefing on solution you are supposed to implement
* Do your best to fit square peg into a round hole
* Salvage the project by scoping it down
* Haggle with IT about user experience
* Log and submit user experience defects that may get worked on some day
Am I being too cynical or have you experienced similar process?
